Rolls Royce showroom opens in Bangkok

Rolls Royce’s first ever ‘boutique‘ showroom has just opened its doors in the luxury Siam Paragon shopping mall in Bangkok.

Designed to help customers in commissioning their own bespoke customised Rolls Royces, the boutique showroom is a sort of luxury workshop where customers can experience the process of personalising a Rolls Royce. With even the smallest details on a Rolls Royce available as an individual specification, the showroom allows customers to touch, feel and visualise each part, with displays featuring the different woods and finishes available.

The boutique showroom also features a digital tool which allows customers to personalise their own design and see a recreation on screen. With South East Asia fast emerging as a new and powerful luxury market, this flagship store hopes to capitalise on the high demand for Rolls Royces, and their customisation, throughout the region. The boutique’s opening also saw the launch of the Rolls Royce Lifestyle Collection, a collection of fashion accessories inspired by the Rolls Royce Spirit of Ecstasy, designed to engage ‘customers and aspiring customers’ with the brand.